Articles on Thought Leadership

The Rise & Lasting Effects of Zoom Towns

The Rise & Lasting Effects of Zoom Towns

Younger people may now have a way out of city living that might not cost them their jobs – Zoom Towns.
Zoom Fatigue and How to Beat It

Zoom Fatigue and How to Beat It

Did you know that zoom fatigue is an actual diagnosis in the age of COVID? Here is what you should know.
Sick Leave and COVID 19

A Positive Development: Paid Sick Leave and COVID-19

A closer look at how employers have been tackling the issue of paid sick leave and the COVID-19 pandemic.
Reverse Pitching - A Great Way to Move Forward

Reverse Pitching – A Great Way to Move Forward

A lot has changed in the past year, including the way enterprises do business. Reverse pitching is one of these changes.
New Landscape of Global Conferences

Not Everything Translates Virtually – The New Landscape of Global Conferences

A move to all things digital has proved positive in many aspects, but does that apply to global conferences?
Sales Success in a Virtual World

Sales Success in a Virtual World

Virtual sales require a different way of presenting, new materials, adaptations to our life at home, and new technological tools.
The Paradox of Privacy and Public Health

The Paradox of Privacy and Public Health

Have we crossed the privacy line in the name of public health?

COVID 19 and the FDA – Stuck in the Middle

It’s been almost a year since we received the first news about COVID 19, but over one million deaths later, the world is still waiting for a vaccine.
Business Striving to Survive During a Pandemic

Striving to Thrive During a Pandemic – Is It Possible for Businesses to Come Out Ahead?

Survival is at the heart of it all during times like these, but is striving to survive the best possible business strategy?
Business Lessons from Past Plagues

Pivot by Learning from Past Plagues

For businesses, pandemics are about the quick and the dead. With no way of knowing how long plagues will last, even businesses that have lots of resources will struggle.
Fear of COVID-19 Pandemic

COVID-19 Pandemic or Fear of the Pandemic: Which is Worse?

The unknown is at the core of the COVID-19 pandemic and with the unknown comes a natural, inbred fear.
Preparing for the global comeback in travel

White Paper – Preparing for the global comeback in travel

White paper: How can travel insurance providers lower their loss ratio while increasing customer satisfaction?
Jenny Cohen Drefler

Jenny Cohen Derfler

Air Dr CEO & Co-Founder

Jenny is the CEO and one of the Co-Founders at Air Doctor. She spent more than 20 years at Intel, most recently as general manager of its manufacturing facility in Israel and before that in various engineering and manufacturing roles in Silicon Valley. Air Doctor is her second startup having previously founded electric vehicle company ElectRoad.