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Articles on Thought Leadership

Bracing for Impact in the Travel Industry

White Paper: The Increase of Gas Prices and Its Effect on Tourism

In an economic climate characterised by increasing gas prices, how can those in the travel industry, including insurers, prepare?
Online Marketing for Medical Practices

Online Marketing for Medical Practices

Want to advance your brand and practice in the minds of potential clients? Here are the online marketing practices you should focus on.
What the No-Code Revolution Means to Marketing

What the No-Code Revolution Means to Marketing

Is learning to code about to become a thing of the past? Head of Marketing, Yuval Zimerman, weighs in.
Reinventing Marketing Efforts After the New Apple Restrictions

Reinventing Marketing Efforts After the New Apple Restrictions

On April 26, Apple released iOS 14.5, a date that will be remembered as forcing a huge change in mobile marketing.
What is the Golden Mean for Managerial Control?

What is the Golden Mean for Managerial Control?

Is it possible for one person to handle every management challenge? Enter the golden mean.
How to Approach Different Buyer Personalities

How to Approach Different Buyer Personalities

One sort of person can be very different from another. Understanding different buyer personalities makes it easier to adjust your sales approach.
Popular Marketing Techniques Don’t Always Equal Successful Marketing

Popular Marketing Techniques Don’t Always Equal Successful Marketing

When it comes to getting your marketing techniques to work for you, the key is to not follow the crowd.
The Social Impact of Technological Innovation

The Social Impact of Technological Innovation

As COVID 19 continues to disrupt life around the world, many people wonder how poor countries are going to cope. There is actually an answer.
COVID 19 and Family Dynamics

COVID 19 and Family Dynamics

There has never been a situation like this, where families are stuck together for months. So, how has COVID really affected family dynamics?
Tourism and the Post COVID Hockey Stick Effect

Tourism and the Post COVID Hockey Stick Effect

There is a potential dilemma that is feared by the tourism sector and it comes in the shape of a hockey stick.
Pandemic Pressure Causes Lead Generation Innovation

Pandemic Pressure Causes Lead Generation Innovation

In various ways, COVID 19 has led to a new kind of unity among businesses, including the sharing of lead generation ideas.
The Rise & Lasting Effects of Zoom Towns

The Rise & Lasting Effects of Zoom Towns

Younger people may now have a way out of city living that might not cost them their jobs – Zoom Towns.
Zoom Fatigue and How to Beat It

Zoom Fatigue and How to Beat It

Did you know that zoom fatigue is an actual diagnosis in the age of COVID? Here is what you should know.
Sick Leave and COVID 19

A Positive Development: Paid Sick Leave and COVID-19

A closer look at how employers have been tackling the issue of paid sick leave and the COVID-19 pandemic.
Reverse Pitching - A Great Way to Move Forward

Reverse Pitching – A Great Way to Move Forward

A lot has changed in the past year, including the way enterprises do business. Reverse pitching is one of these changes.
New Landscape of Global Conferences

Not Everything Translates Virtually – The New Landscape of Global Conferences

A move to all things digital has proved positive in many aspects, but does that apply to global conferences?
Sales Success in a Virtual World

Sales Success in a Virtual World

Virtual sales require a different way of presenting, new materials, adaptations to our life at home, and new technological tools.
The Paradox of Privacy and Public Health

The Paradox of Privacy and Public Health

Have we crossed the privacy line in the name of public health?

COVID 19 and the FDA – Stuck in the Middle

It’s been almost a year since we received the first news about COVID 19, but over one million deaths later, the world is still waiting for a vaccine.
Business Striving to Survive During a Pandemic

Striving to Thrive During a Pandemic – Is It Possible for Businesses to Come Out Ahead?

Survival is at the heart of it all during times like these, but is striving to survive the best possible business strategy?
Business Lessons from Past Plagues

Pivot by Learning from Past Plagues

For businesses, pandemics are about the quick and the dead. With no way of knowing how long plagues will last, even businesses that have lots of resources will struggle.
Fear of COVID-19 Pandemic

COVID-19 Pandemic or Fear of the Pandemic: Which is Worse?

The unknown is at the core of the COVID-19 pandemic and with the unknown comes a natural, inbred fear.
Preparing for the global comeback in travel

White Paper – Preparing for the global comeback in travel

White paper: How can travel insurance providers lower their loss ratio while increasing customer satisfaction?
Is Coronavirus Killing Communication

From Social to Mental Distancing – Is Corona Killing Communication?

It’s ironic, isn’t it? The more connected our world became, the more disconnected everyone seemed to be.
Telemedicine Benefits_Air Doctor

Overcome Your Unfounded Distrust – Use Telemedicine

There is no doubt that telemedicine can change healthcare provision for the better.
Jenny Cohen Drefler

Jenny Cohen Derfler

Air Dr CEO & Co-Founder

Jenny is the CEO and one of the Co-Founders at Air Doctor. She spent more than 20 years at Intel, most recently as general manager of its manufacturing facility in Israel and before that in various engineering and manufacturing roles in Silicon Valley. Air Doctor is her second startup having previously founded electric vehicle company ElectRoad.